Build your island.

Put yourself on the map, in style. I design tools and teach classes that help entrepreneurs and small businesses build professional, editable WordPress websites.

Accelerated WordPress site-building classes.

Skip the tutorials and get building with a developer by your side. You’ll launch an editable, mobile-friendly site foundation in your first class. 

A starter website in five minutes.

Websites don’t need to be complex. They just need to be launched. Watch how quickly you can put a professional website together with GSR plugins.


Take a Class

5-minute builds

About Ginger Soul Records

I believe that non-techies with bright ideas should be able to create value on the web without spending a ton of money & time learning complex programs and/or coping with snarky developers.

My name’s Dave Bloom. I’m a website guy. I design interfaces. I build layouts. I study user experience and behavior. And I know that the process of building websites – with all of their complex parts and processes – can be a slow, expensive, frustrating pain in the ass.

Good ideas deserve better. I develop tools and teach classes to help less techy folks:

  • get comfortable with building and editing websites, and
  • gain confidence in their ability to market and sell goods and services with those sites.

Got a question about tools, classes, or hourly consulting work? I’m available. Let’s jam.

Integrated site-building tools

Codeless content editing meets developer-friendly customization.

Websites are digital conversations: they offer introductions, tell stories, and use styles and behaviors to shape inflection and tone.

These tools will help you craft elegant, productive exchanges on the web – without getting lost in code.


For responsive layout

GSR’s flagship layout module for Beaver Builder, SoulSections makes it easy to construct clean and simple page/post layouts in seconds. Use it to build parallax banners, carousels, navigation systems, pinned sidebars, responsive columns, popups, footers, and more.


For high-performance animations

With SoulMagic, you don’t need to know JavaScript to customize and schedule eye-catching animation patterns for your content. With multi-selectable effect properties, stagger controls, and import/export functions, you can fine-tune (and save) the perfect animations to make your site stand out.


For responsive typography

Sizing type for different devices and finding elegant pairings requires hours upon hours of careful study and development. I baked all that research into SoulType: just choose a preset and your fonts will be immediately improved on all devices.


A free custom theme for GSR sites

When you’re using a page-building module like SoulSections, your theme needs to get out of the way. GSR01 does just that – providing a clean slate from which to start your builds.